Off-page GEO is the work of getting cited by AI on the third-party sites it trusts most, like Reddit, YouTube, and review platforms, instead of only hoping it finds your own website. Our new Off-Page Recommendations feature finds the exact pages where AI cites everyone but you, then drafts the content to change that. Here is the short version.
TL;DR
Off-Page Recommendations is live now on the Recommendations page, under the Off-Page filter. It shows the third-party sites AI cites on your tracked questions where your brand is absent.
It exists because of a hard number. In our own analysis, a brand's website earned as little as 2 to 11 percent of the citations on its tracked questions. The other 89 to 98 percent went to sites like Reddit, YouTube, and G2.
Each recommendation lists the exact pages AI is citing right now, the real Reddit threads and real YouTube videos, not a vague "go be active on Reddit."
Click Draft on any page and we write you a genuinely helpful reply (for forums and social) or a HeyGen-ready video script (for YouTube). Laser-focused on that one question, in seconds.
It will never send you to a competitor. It only suggests neutral places anyone can join.
Off-Page Recommendations are included on Pro, Business, and Agency. Start free to see where you stand in AI answers first.
Why this matters: you are losing the half of AI search you cannot see
When a buyer asks ChatGPT, Perplexity, or Google's AI a question, the answer names a few sources and moves on. There is no page two. If your brand is not in that answer, you do not get a second-place link the way you would on Google. You simply are not in the room.
Most teams pour their energy into their own website and stop there. That is on-page work, and it matters. But it is only half the game, and in AI search it is the smaller half. When we measured how AI answers cite sources for a brand's tracked questions, the brand's own site showed up a tiny share of the time. The vast majority of citations went to third-party sites: a Reddit thread, a YouTube walkthrough, a review on G2 or Capterra.
Here is the part that should worry your competitors and excite you: those rooms are open to everyone. A great answer on the exact Reddit thread AI keeps citing can put you in the model's next answer. Your rival got there first only because nobody showed them the door. We just built the door.
If you are still treating AI search like a Google ranking problem, start with why SEO is not enough in the age of AI and GEO vs SEO. This feature is what you do once you accept the new rules.
What is off-page GEO?
In traditional SEO, "on-page" is the work you do on your own website and "off-page" is everything that happens elsewhere, like links and mentions. The same split exists in generative engine optimization (GEO), and it is even more important.
On-page GEO is making your own pages easy for AI to read, trust, and quote. That is the job of our Competitor Gaps view and Content Studio.
Off-page GEO is earning a presence on the third-party sites that AI already trusts, so your brand shows up when the model pulls from them.
You need both. But almost nobody is doing the off-page half on purpose, because until now nobody could see it. You could feel that AI liked Reddit. You could not see which exact threads were being cited on your questions, or which ones were worth your time. Off-Page Recommendations turns that fog into a sorted list.
What Off-Page Recommendations shows you
Open the Recommendations page and switch to the Off-Page filter. You will see cards like:
Get cited on reddit.com: 11 prompts where you are absent. AI cites reddit.com on 11 of your tracked questions where your brand is not mentioned, across Copilot and Google AI. Earn a presence there to start showing up in those answers.
The biggest opportunities are marked High and sit at the top, so you always know what is worth your time next. The same per-question data behind our per-prompt competitor tracking powers it, so every card is grounded in your real scan results, not in a language model guessing.
Two things make this safe to act on without a second thought:
It only recommends neutral, open platforms. Reddit, YouTube, LinkedIn, G2, Capterra, and the like. It will never tell you to go promote yourself on a competitor's website. We check for that on purpose.
It only counts the questions you are actually losing. A page only appears if your brand is absent from that answer today, so you never waste effort on a question you already win.
From "you are invisible here" to a posted reply in one click
This is the part we are most proud of, because it is genuinely fast, and because it is laser-focused on the exact thing you are losing.
Open any off-page card and you do not get a pep talk about "being active in communities." You get the actual list of pages AI is citing instead of you: the specific Reddit threads, the specific YouTube videos, each one a link you can click and read.
Next to each page is a Draft button. Click it, and we write the content for that exact page:
On Reddit and forums, we draft a genuinely helpful reply to that specific thread. It leads with a real answer, sounds like a person, and mentions your brand only where it actually fits. No spam, because spam does not get cited.
On YouTube, we draft a short, HeyGen-ready video script that answers the same question better than the video being cited now. A tool like HeyGen can turn that script into a finished video fast.
On review sites like G2 and Capterra, we hand you the checklist to claim and complete your profile and earn fresh reviews.
Before anything is created, a quick popup tells you exactly what it costs: "This will use 1 of your remaining content creations this cycle. Your cycle resets on [date]." Nothing is spent unless you confirm. You stay in control of both your message and your budget.
That is the whole loop. See the exact page you are losing, click Draft, edit the result to sound like you, and post it. A four-hour content project becomes a two-minute task aimed at one specific question that a buyer is asking an AI right now.
Why this is your edge over your competitors
Your competitors are doing one of two things. Either they are ignoring AI search entirely, or they are writing generic blog posts and hoping. Both leave the door wide open.
Off-page GEO is a compounding advantage, and being early is everything:
The cited pages are a finite list. When AI keeps pulling a specific Reddit thread into answers about your category, the best reply on that thread has an outsized chance of being the next source. Get there before your rival does and you own that moment.
You are aiming, not spraying. Instead of "post more on social," you are answering the precise questions where you are losing, on the precise pages AI already reads. That is the difference between effort and results.
It pairs with everything else you already track. Win the off-site rooms here, win your own pages with Competitor Gaps, and then watch the payoff land in AI traffic as those answers start sending you real clicks.
The teams that build their off-page presence now will be the default answer in their category for a long time. The ones that wait will be trying to dislodge an incumbent who is already in every answer. In a space this new, a few weeks of head start is a moat.
How to get started
Start free. A free AI Sightline account shows you how visible you are across the major AI platforms and where you stand. It is the fastest way to see whether this is a problem for you. It almost always is.
Upgrade to Pro to start fixing it. Off-Page Recommendations, Competitor Gaps, and one-click drafting are included on Pro, Business, and Agency. Pro is built for a single team that wants the full earn-it engine. Business and Agency add more brands, more competitors, and more monthly content creations for teams and agencies managing many clients.
Work the top of the list. Open the Off-Page filter, start with the High cards, draft a reply or a video for the exact pages you are losing, and post. Then let your next scan tell you whether it worked.
You cannot tell an AI what to say. But you can show up, helpfully, in the places it already trusts. Off-Page Recommendations makes that the easiest thing you will do all week.
FAQ
What is off-page GEO?
Off-page GEO is the practice of earning a presence on third-party sites that AI engines trust and cite, such as Reddit, YouTube, and review platforms, so your brand appears in AI answers even when those answers do not pull from your own website.
How is this different from on-page work like Competitor Gaps?
Competitor Gaps helps you win on your own website by creating content for questions where rivals out-rank you. Off-Page Recommendations helps you win on other people's websites, the third-party sources AI cites most. You need both, and they share the same per-question scan data.
Does it ever tell me to post on a competitor's site?
No. Off-Page Recommendations only suggests neutral, open platforms anyone can join. It specifically filters out competitors and brand-owned domains.
Which plans include it?
Off-Page Recommendations and one-click drafting are available on Pro, Business, and Agency. You can start on a free account to see your AI visibility first.
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Start freeSolo founder building AI visibility monitoring. Ships weekly. No venture capital, a lot of opinions about where AI search is going.
