Up to 6 AI platforms. Automatic scanning. From $0.

New: AI Traffic Analytics is now included on every plan, including Free. From 10,000 to 2.5 million pageviews tracked per month.

Profound charges $399/mo for 3 platforms and requires Google Analytics for traffic tracking. Otterly charges $189/mo for 4 platforms with Google AI Mode and Gemini as paid add-ons. Pro at $149.95 gives you 5 AI platforms, daily scanning, the Recommendations engine, AI Traffic, team seats, and multi-brand. No per-prompt pricing. No Google Analytics required.

All plans billed monthly. No contracts, cancel anytime.

Free

$0

~12 prompt scans/month

Scans every 7 days. 2 platforms. Forever free.

  • 2 AI platforms (ChatGPT, Google AIO)
  • NEW: 10K AI Traffic pageviews/mo
  • 3 prompts, 10 keywords
  • 1 competitor
  • 1 seat
  • 1 brand
  • 100 API calls/mo
  • Read-only MCP

Starter

$29.95/mo

200 prompt scans/month

Scans every 3 days. 4 platforms.

  • 4 AI platforms (ChatGPT, Google AIO, Copilot, Gemini)
  • NEW: 100K AI Traffic pageviews/mo
  • 20 prompts, 25 keywords
  • 3 competitors
  • 3 seats
  • 3 brands
  • 500 API calls/mo
  • Full MCP (37 tools)
Most popular

Pro

$149.95/mo

2,250 prompt scans/month

Daily cadence. 5 platforms. Recommendations + teams.

  • 5 AI platforms (Adds Claude (5 total))
  • NEW: 500K AI Traffic pageviews/mo
  • 75 prompts, 100 keywords
  • 10 competitors
  • 10 seats
  • 10 brands
  • 2,500 API calls/mo
  • Full MCP (37 tools)

Business

$289.95/mo

6,000 prompt scans/month

Daily cadence. All 6 platforms. Multi-brand.

  • 6 AI platforms (Adds Perplexity (6 total))
  • NEW: 1M AI Traffic pageviews/mo
  • 200 prompts, 300 keywords
  • 25 competitors
  • 25 seats
  • 25 brands
  • 15,000 API calls/mo
  • Full MCP (37 tools)

Agency

$549.95/mo

12,000 prompt scans/month

Daily cadence. All 6 platforms. Multi-client, unlimited seats.

  • 6 AI platforms (All 6 platforms)
  • NEW: 2.5M AI Traffic pageviews/mo
  • 400 prompts, 750 keywords
  • 50 competitors
  • Unlimited seats
  • 50 brands
  • 50,000 API calls/mo
  • Full MCP (37 tools)

What the category charges. What Pro costs.

Prices pulled directly from each competitor's public pricing page. See the full head-to-head in the Compare hub.

Otterly Standard
$189/mo

100 prompts, 4 base platforms. Google AI Mode and Gemini are paid add-ons.

Pro at $149.95 includes 75 prompts across 5 platforms with daily scanning. No per-platform add-ons.

Full comparison →
Profound
Custom

Enterprise-only. Mandatory demo call. Sequoia-backed.

Pro at $149.95 is self-serve. See your score in 60 seconds, not 6 weeks.

Full comparison →
Semrush Pro + AI add-on
$99/mo

1 domain, 25 prompts, ChatGPT-only for AI visibility.

Pro at $149.95 covers 5 AI platforms with 75 prompts and full MCP. Semrush's AI tracking is a bolt-on.

Full comparison →

Every feature, every tier.

22 rows, one table. Numbers resolve from our live tier config; no doc drift possible.

Feature
Free
Free
Starter
$29.95/mo
Pro
$149.95/mo
Business
$289.95/mo
Agency
$549.95/mo
Scanning & Coverage
AI platforms
ChatGPT, Google AIOChatGPT, Google AIO, Copilot, GeminiChatGPT, Google AIO, Copilot, Gemini, ClaudeChatGPT, Google AIO, Copilot, Gemini, Claude, PerplexityChatGPT, Google AIO, Copilot, Gemini, Claude, Perplexity
Scan cadence
7-day automatic cycle3-day automatic cycleDaily automatic cycleDaily automatic cycleDaily automatic cycle
Prompts tracked
32075200400
Prompt scans per month
~122002,2506,00012,000
Keywords tracked
1025100300750
Team & Multi-Brand
Brands per subscription
13102550
Seats
131025Unlimited
Competitors
13102550
Owner / Editor / Viewer roles
Owner only
Recommendations & Sentiment
Recommendations engine
Sentiment (BSI) score
Sentiment (BSI) trend
Competitor BSI
Topic Authority
AI Traffic Analytics
Pageviews tracked / month
10,000100,000500,0001,000,0002,500,000
AI bot platforms tracked
2456All 17
AI referral platforms tracked
24567
Data retention
7 days14 days30 days60 days90 days
Discovery feed (first-seen alerts)
API & MCP
API calls per month
1005002,50015,00050,000
MCP access
Read-onlyRead-onlyFull (37 tools)Full (37 tools)Full (37 tools)
Webhooks
Counts against your API call budget
Content & Analysis
Schema analysis
BasicFullFull + autogenFull + autogen
Citation analysis
BasicFullFullFull + trendsFull + trends + export
Support
Email digest cadence
WeeklyDailyDailyDailyReal-time
Dedicated Slack channel

Pricing FAQ

Pricing

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